A Date with Yourself

A campaign to reconnect, redefine, and reclaim yourself

We spend a lifetime meeting expectations. Playing roles. Performing. Becoming what others want to see.

But what if—for once—we chose ourselves?For no one else. No explanations. No armor.

That’s the invitation behind A Date with Yourself,our new campaign — intimate, essential, and carried by five womenwho dared to pause, open up, and truly represent themselves.

Mariana Mazza, Anne-Lovely Étienne, Emma Dunn, Coco Béliveau, and Khate Lessard.
Five voices. Five bodies. Five truths.And one shared desire: to return to what matters most — yourself.

Lingerie as an extension of the self

A Date with Yourself celebrates the idea that there’s no single way to exist.No one mold to fit into. No single definition of femininity.

Here, the lingerie isn’t made to seduce — it’s made to ground you.It’s something you choose to feel good, real, and present. A second skin that supports without restricting. That reveals without disguising.

True, unfiltered portraits

The campaign comes to life through a series of soft-toned photos and intimate video capsules.Each image, each word, is an invitation — a way of saying: this is how I find myself again.

This is how I take care of myself.

These personal stories are shared on our social media platforms: Facebook, Instagram, TikTok, and YouTube. The tone is raw, heartfelt, and unfiltered — yet always gentle.

Five women. Five journeys.

Mariana Mazza

She reminds us of something essential: our mere presence is enough.With honesty, she speaks of breasts unbound, of softness reclaimed, of a body she reveals not to assert herself, but to normalize. And she chooses to love herself — even on the days when it feels harder.

Anne-Lovely Étienne

Her balance comes through writing, food, and honoring her limits. She reminds us that self-love is something we learn. And that this work is one only we can do for ourselves.

Emma Dunn (propriétaire de Lingerie Emma)

She shares her fear of being alone. The long journey toward acceptance. She reminds us that we don’t have to be a "Wonder Woman" to be worthy. We just need to be at peace, here, now.

Coco Béliveau

Her refuge: calm, the arts, pajamas. She’s learned to say no, to prioritize herself. She says it plainly: we don’t have to have everything checked off to choose ourselves.

Khate Lessard

She speaks of transformation. Of resilience. Of a body she’s learned to embrace in a new way. She chooses to redefine self-care on her own terms, outside of the boxes. And it suits her perfectly.

Because choosing yourself is powerful.

What this campaign offers is not a model. It’s a space. A breath. A permission.

The permission to be vulnerable. The permission to let go. The permission to say: I matter. I deserve. I am here.

Each video is a mirror. Not to correct, but to recognize. Not to smooth over, but to listen.

And sometimes, all it takes is a soft fabric, a compassionate gaze, and a moment stolen from the everyday... to finally reconnect with yourself.

Because before being for others, you must first be for yourself.