The Art of Female Empowerment

Lingerie Emma Celebrates Female Power in a New Outdoor Advertising Campaign

In the world of lingerie, one name stands out for its boldness: Lingerie Emma. For our 20th anniversary, we are rising to promote female empowerment through a new outdoor advertising campaign in greater Montreal that transforms women's strength into a true work of art.

Inspiration Emanating from Emma

The inspiration behind this campaign is rooted in Emma Dunn, our founder, who embodies the very essence of this initiative. Through vibrant portraits, we celebrate not only the entrepreneur she is, but also every woman who identifies with our brand.

Words in Light

The powerful images, accompanied, among others, by the words "woman," "strong," "bold," "fulfilled," reflect Emma's philosophy, which considers every woman a heroine, a symbol of personal power.

Celebrating Unique Beauty

This new campaign, which includes 14 billboards, is nothing less than a celebration of every woman's unique beauty and a call to flourish in her individuality, while wearing lingerie that reflects the soul.

A Mosaic of Beauty

A mosaic of beauty is expressed through this campaign, carried by the artistic finesse of Craig Major, the eye of Donat Boulerice, and the impeccable finishes of Alexia Baillargeon. This impactful initiative goes far beyond simply promoting lingerie: it is a true source of inspiration.

All Sizes and Shapes

Each poster is a work of art that proclaims that true beauty and self-confidence are manifested in all women. Under the direction of Shanty Nguyen and Agence FDM, Emma Dunn and the rest of the team invite you to celebrate your unique beauty.

Lingerie and Collaboration: A Symphony of Empowerment

Enriched by the participation of renowned brands such as Aubade and Simone Pérèle, this campaign reflects a partnership between those who share our vision of empowerment and elegance.

It is a symphony of strength that celebrates the modern woman in everyday life, in all her facets.

Embrace Your Power

With this campaign, Lingerie Emma inspires us to be strong, proud, and to fully embrace our authenticity.

As she herself says: "Every woman is a unique, powerful, and incomparable work of art... Be proud of who you are and remember that lingerie is much more than clothing; it is the expression of your inner strength."