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Breaking conventions for greater representativeness

May 13, 2021
Home Blog Breaking conventions for greater representativeness
Briser les conventions pour plus de représentativité

The The New Normal Is You campaign spotlights 7 inspiring women who challenge preconceived notions to send a crucial and much-needed message: that all women are the norm.

Meet Téa and Allison, two of our collaborators who advocate for better representation of those we too rarely see in the media.

Téa: Model and Activist for the Transgender Community

Strong and emancipated — these words describe Téa from the moment she arrived at the photoshoot for The New Normal Is You. Her confidence quickly impressed the team. As a professional model and trans woman, Téa enjoys pushing the boundaries of the standards society still imposes on women, particularly those from the LGBTQ2S+ community.

"In a world that imposes beauty norms and standards, I love pushing the limits."

When Téa is asked about her vision of beauty and normality, her answer is unequivocal: in a society that still dictates to women what is normal or not, that sets ideal measurements, and that dictates who one should be, it is time to break conventions, evolve the discourse, and open the discussion to include all women.

The model is proud to contribute to the effort for better representation of trans women in the media, in fashion, and in society in general, and is honored to represent all those who would like to identify with them.

"I'm happy to partner with a brand that is truly inclusive, that promotes a trans model, and that recognizes trans beauty. We are generally so underrepresented, it feels good to be part of the conversation."

Allison: Athlete, Model, and Advocate for Better Representation of People with Disabilities

A young woman full of energy, with an infectious smile and sparkling eyes, Allison seems to possess innate confidence. However, this young woman, whose mission today is to achieve better representation of people with disabilities in the media, has not always had this assurance.

"Growing up, I experienced a lot of insecurity about my body image, having been born without the lower part of my left leg. I didn't see beauty in people who, like me, had a disability."

The source of this insecurity is clear: people with disabilities are very rarely visible in advertising campaigns. It is then difficult for them to understand that their bodies are valid and that they are, like everyone else, normal. For Allison, accepting her body took several years.

"I had to repeat affirmations to myself for a long time to learn to appreciate my body and discover self-love. Today, I believe that all bodies are beautiful and deserve to be celebrated."

Allison now advocates not only for a greater presence of people with disabilities in the media but also for a deconstruction of taboos surrounding the word "disability," so as not to give the impression that it is something abnormal. Inspiring, isn't it?

Continue Reading

If you haven't read our first article from The New Normal Is You campaign, click here to discover Lolitta and Amélie's testimonies about how motherhood changed their perception of their bodies.

In our third article, Varda, Lina, and Nadia will inspire you to respect your body at all stages of your life.

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