Everything You Need to Know About Wireless Bras

It’s often (mistakenly) believed that comfort and support can't go hand in hand. But wireless bras brilliantly disprove that myth. Growing in popularity, they offer a soft and stylish alternative to traditional underwire models.

Here’s everything you need to know to get familiar with—or fully embrace—the wireless bra that’s quickly becoming a favorite!

What Is a Wireless Bra?

As the name suggests, this type of bra doesn't have a rigid underwire beneath the bust. But that doesn’t mean it lacks structure. When thoughtfully designed, it can offer excellent support—with added softness.

Take the Norah by Chantelle, for example—an iconic model that combines support, flexibility, and a gently enveloping design. Ideal for anyone seeking a balance between aesthetics and comfort.

Why Choose a Wireless Bra?

Because we all need, sometimes (or often!), a little more softness. Without underwires, lingerie becomes more flexible, more discreet, more in tune with you. It’s the perfect ally for long days at the office, relaxing weekends, or simply those times when you want to feel good—no compromises.

The Muse by Montelle perfectly embodies this spirit. Its soft mesh and feminine detailing make it an irresistible choice for anyone who wants to feel beautiful and unrestricted.

Is It Right for You?

Good news: yes! Wireless bras work for all bust sizes—as long as you choose the right model.

If you have a fuller bust, go for a well-constructed bra with firm fabric and wide straps. The Salerno by PrimaDonna is a standout in this category: elegant, comfortable, and designed for optimal support.

Another option: the Havanna by Anita. Available in various colors, it’s made to gently support fuller cups while offering comfort and security.

How to Choose the Right Wireless Bra

Here are some tips to help you make the right choice:

• Make sure the underband fits snugly (not too loose, not too tight).
• Choose fabrics that are stretchy, but firm.
• Check that the straps stay in place and that the cups fully cover the breast without wrinkling.

Ready to Try a Wireless Bra?

At Lingerie Emma, we believe that a wireless bra is more than just a comfort choice—it’s an invitation to rethink your relationship with lingerie. Softer, more intuitive, more freeing.

And because the right model can make all the difference, we invite you to discover the ones our customers already love: Norah, Muse, Salerno, and Havanna.

Come visit us in-store—our expert fitters are here to help!