Loish 0102944
This preformed bra in a deep plum hue features smooth cups adorned with floral embroidery along the straps and underband. Sheer tulle side panels add a refined, ultra-feminine touch. Fall in love with every detail — from the sleek silhouette to the bold floral embroidery, this bra is a luxurious take on your everyday essentials.
With its flamboyant floral embroidery and delicate detailing, Loish invites you into a poetic world where every bloom celebrates the beauty of radiant femininity.
Need help finding your perfect fit? Visit our Virtual Bra Fitter →
Marie Jo
Size guide
Find the size that will offer you the best balance of support, comfort, and elegance.
How to take your measurements
Measure your underbust
Place the tape measure directly under your bust. Keep it horizontal and snug against your body without pulling it too tight.
Measure your bust
Place the tape measure around the fullest part of your bust, at the height of your nipples, without compressing the breasts.
Measure your low waist
Place the tape measure horizontally at the level of your hip bones, without pulling it tight.
Measure your hips
Place the tape measure around the fullest part of your hips and buttocks.
Determine your back size
Find your underbust measurement in the first row. The Canadian size appears before the French size.
| Underbust | 63–67 cm | 68–72 cm | 73–77 cm | 78–82 cm | 83–87 cm | 88–92 cm | 93–97 cm |
|---|---|---|---|---|---|---|---|
| Canada / USA | 30 | 32 | 34 | 36 | 38 | 40 | 42 |
| France | 80 | 85 | 90 | 95 | 100 | 105 | 110 |
| Europe | 65 | 70 | 75 | 80 | 85 | 90 | 95 |
Determine your cup size
First, choose the column corresponding to your back size. Then, go down to the row containing your bust measurement.
| Cup | 30 / 80 | 32 / 85 | 34 / 90 | 36 / 95 | 38 / 100 | 40 / 105 | 42 / 110 |
|---|---|---|---|---|---|---|---|
| A | 66.5–72.5 cm | 71.5–77.5 cm | 76.5–82.5 cm | 81.5–87.5 cm | 86.5–92.5 cm | 91.5–97.5 cm | 96.5–102.5 cm |
| B | 73–79 cm | 78–84 cm | 83–89 cm | 88–94 cm | 93–99 cm | 98–104 cm | 103–109 cm |
| C | 79.5–85.5 cm | 84.5–90.5 cm | 89.5–95.5 cm | 94.5–100.5 cm | 99.5–105.5 cm | 104.5–110.5 cm | 109.5–115.5 cm |
| D | 86–92 cm | 91–97 cm | 96–102 cm | 101–107 cm | 106–112 cm | 111–117 cm | 116–122 cm |
| E | 92.5–98.5 cm | 97.5–103.5 cm | 102.5–108.5 cm | 107.5–113.5 cm | 112.5–118.5 cm | 117.5–123.5 cm | 122.5–128.5 cm |
| F | 99–105 cm | 104–110 cm | 109–115 cm | 114–120 cm | 119–125 cm | 124–130 cm | 129–135 cm |
Available sizes may vary depending on the collection, the cut, and the model.
Universal sizing bras
Some soft or non-wired bras use XS to L sizes.
| Universal size | Corresponding Canada / USA sizes | Corresponding European sizes |
|---|---|---|
| XS | 32A, 32B, 34A | 70A, 70B, 75A |
| S | 32C, 34B, 36A | 70C, 75B, 80A |
| M | 32D, 34C, 36B, 38A | 70D, 75C, 80B, 85A |
| L | 32E, 34D, 36C, 38B | 70E, 75D, 80C, 85B |
Panties, swimwear bottoms, and beachwear
Use your low waist measurement and hip measurement to choose your size.
| Size | European size | Low waist | Hips |
|---|---|---|---|
| XXS | 34 | 74–80 cm | 86–91 cm |
| XS | 36 | 81–87 cm | 92–97 cm |
| S | 38 | 88–94 cm | 98–103 cm |
| M | 40 | 95–101 cm | 104–109 cm |
| L | 42 | 102–108 cm | 110–115 cm |
| XL | 44 | 109–115 cm | 116–121 cm |
| 2XL | 46 | 116–122 cm | 122–127 cm |
| 3XL | 48 | 123–129 cm | 128–133 cm |
| 4XL | 50 | 130–136 cm | 134–139 cm |
| 5XL | 52 | 137–143 cm | 140–145 cm |
Equivalences for panties and swimwear
| Size | XS | S | M | L | XL | 2XL | 3XL | 4XL | 5XL |
|---|---|---|---|---|---|---|---|---|---|
| Europe | 36 | 38 | 40 | 42 | 44 | 46 | 48 | 50 | 52 |
| UK | 8 | 10 | 12 | 14 | 16 | 18 | 20 | 22 | 24 |
Swimwear
Bikini tops
Choose your bikini top according to your usual Marie Jo bra size.
Bikini bottoms
Choose your bottom according to your low waist measurement and the fullest part of your hips.
One-piece swimsuits
First, choose the size corresponding to your hips. For models with cups, also check the available bra size.
Beachwear
Use the panties and swimwear table to select the size corresponding to your measurements.
Choosing by bra type
Full-cup bras
The cup should completely enclose the breast without spillage or empty space.
Balconette bras
The cut reveals the upper part of the chest while keeping the breasts well-centered.
Plunge bras
The bridge is lower. The underwires should surround the chest without pressing on the breasts.
Molded and spacer bras
The shell should contour the breast without folds, empty spaces, or spillage.
Non-wired bras
The back band should remain horizontal and provide comfortable support without compressing.
Bandeau bras
The back band should be snug enough to keep the bra securely in place.
How to recognize a good fit
The back band
It remains horizontal and firmly in place without riding up the back or compressing the skin.
The cups
The breast is entirely enclosed, without spillage, folds, or empty space.
The straps
They remain comfortable without slipping or leaving deep marks on the shoulders.
The bridge and underwires
The bridge rests against the sternum and the wires surround the chest without pressing on the breasts.
The fit may vary slightly depending on the model. Our team can advise you to find the fit that suits you best.
Loish 0102944
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